How do roofing contractors get more Google reviews?

1. Ask every customer — at the right moment

The best moment to ask is the day the job wraps: the roof is clean, the driveway is swept, and the homeowner is standing in the yard looking at their new roof. Train your crew lead to say one line before they drive off: "If you're happy with how it turned out, would you leave us a quick Google review? I'll text you the link."

2. Send a direct Google review link — by SMS

Email review requests get buried. SMS gets opened in under three minutes. Grab your short review link from your Google Business Profile ("Get more reviews" → copy link) and text it the same day. One tap, five stars, done — no logging in, no searching for your business.

3. Follow up once — politely

Roughly 40% of reviews come from the follow-up, not the first ask. Wait 3–4 days, then send one more short message: "Hey Sarah, just following up — if you have 30 seconds, a quick review would mean the world to our small crew." Never send a third. Two nudges is helpful; three is annoying.

4. Reply to every single review

Google's local ranking algorithm rewards active profiles. Reply to 5-star reviews by name and mention the job ("Thanks Mike — enjoy that new architectural shingle!"). For the occasional 1-star, reply calmly, publicly, and offer to make it right. Future customers read your responses more carefully than the reviews themselves.

5. Filter out the bad ones before they hit Google

Ask customers how the job went before pointing them at Google. Happy customers get the Google link. Unhappy customers get a private form that routes to your office — so you can fix the issue instead of watching it show up publicly. This single step is why the roofers with 4.9-star averages have 4.9-star averages.

6. Automate the whole thing

The steps above work — if someone actually does them every single day. In practice, crews forget, office managers get busy, and the ask never happens. That's the whole reason we built Word of the Town: connect your job software (or upload a CSV), and every completed job automatically triggers an SMS review request, a polite follow-up, and the private-feedback filter. You get more 5-star reviews without adding a task to anyone's day.

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